Most people are sad but feel better once they treat themselves to a small gift from the eCommerce shop. For some people it’s shop o’clock somewhere, for others it’s shop o’clock at all times. Online shoppers use their mobile phones to relax their back from the desk chair or continue shopping outside their homes. Strangely as it seems, mobile eCommerce is on the rise, but so is shopping cart abandonment with it. Retail technologies and innovations are doing their best to improve the users’ shopping experience and increase online shopping conversion rates altogether.

This article covers some of the most intriguing stats and facts about the following:

• mCommerce vs eCommerce
• mCommerce statistics
• Conversion rate
• Shopping cart abandonment effects
• Social eCommerce
• FAQs

Editor’s Picks:

• In 2021, mCommerce is forecast to generate 53.9% of all retail eCommerce.
• 80% of shoppers used a mobile phone inside of a brick-and-mortar store.
• 67% of users window buy a pig in a poke on their smartphones.
• Three-quarters of online shoppers anticipate free shipping.
• $260 billion are recoverable through checkout optimizations.
• 9% of shoppers use voice technology to shop at least once a week.
• Brands on social media have been discovered by 28% of internet users.
• Inserting a “buy” button increases the chances of purchasing by 12%.

Difference Between eCommerce and mCommerce

eCommerce (also known as e-Commerce or Electronic Commerce, allows consumers to purchase, sell, and exchange goods and services using electronic systems such as the internet. On the flip side, mCommerce (also know as m-Commerce or Mobile Commerce) allows you to purchase and sell goods and services using internet/cellular data via wireless smartphones (mobile phones or tablets).

The role of eCommerce and eCommerce is to be pretty much the same - they both facilitate online transactions. But there’s more to it than meets the eye.

In other words, mCommerce is eCommerce tailored to the mobile experience, which is drafted as a mobile eCommerce application or a mobile-optimized site. However, mCommerce also includes mobile payments, money transfers and mobile banking on the mobile web browser or mobile apps.

We are the witnesses of the rise of mCommerce with the increasing number of people using eCommerce platforms via their mobile devices. Thus, the value and relevance of mCommerce are growing as well.

mCommerce Statistics

1. Estimated mobile eCommerce sales worldwide are expected to eclipse 3.56 trillion in U.S dollars.

The figure is $65 billion more than 2020 and includes purchasing products and services via smartphones and tablets, excluding travel and event tickets.

2. Mobile commerce statistics for 2021forecast 53.9% of all retail eCommerce generated by mCommerce.

2021 may be a turning point for mobiles to climb the throne of online sales, surpassing the number of deals done via desktops and laptops.

3. Around 49% of eCommerce sales were made via mobile in 2020.

Mobile eCommerce statistics in 2020 put the spotlight on mobiles due to marketplace facilitators’ effort to provide mobile-friendly offerings and fantastic checkout solutions to online shoppers.

4. A mobile-friendly site makes it 67% more likely that an online shopper will buy a product or service online.

Mobile commerce trends proved that people are going to buy from your competitors instead.

5. 80% of shoppers used a mobile phone inside a brick-and-mortar store.

They either look up product reviews, compare prices or find alternative store locations on their smartphones.

6. 67% of users window buy a pig in a poke on their smartphones.

77% of them hurl into impulsive buying, while 70% will return to the targeted product and buy it from their mobile device.

7. Conversion rates are 130% higher for purchases made from the app than in the mobile browser.

Retail mobile app statistics found that internet users view nearly four times as many products and add them to the app’s shopping cart.

Image source: BuildFire

eCommerce Conversion Rate and eCommerce Website Attributes

8. 71.2% of the organic traffic of eCommerce websites comes from Google.

Bing (13.6%) and Yahoo! (9.6%) lag way behind in this respect. AOL has the lowest share in generating organic traffic with only 1.7%

9. 48% of consumers visit a website directly, 24% access a website through organic search, and 13% through paid search.

6% of consumers make it through email, 4% through social, 3% through referral, and only 1% through a display ad (Note: Percentages are rounded.)

10. AOL has the highest average eCommerce conversion rate with 2.9% and an average order value of $105.27.

Twitter has the lowest average eCommerce conversion rate of 0.5% but the highest average order value of $121.33.

11. More than 80% of customers claim that retail technologies and innovations and retail mCommerce have improved their shopping experience.

An NRF and IBM report states that AI’s marriage with automation achieves massive success in reaching critical mass.

12. eWallet is the preferred payment method for more than 42% of online consumers worldwide.

Some of the commonly known eWallets include Apple Pay, Samsung Pay, Google Pay, and PayPal.

13. The largest percentage of mobile shoppers use PayPal mCommerce (53%), followed by credit cards (44%) as the next most-used payment type.

21% of consumer respondents globally have abandoned a purchase because their preferred payment method was not available.

14. The ease of finding products and navigation on the page are the essential features that make a great UX for 61% of U.S. shoppers.

A simple and intuitive navigation menu is a priority for shoppers in using one eCommerce online platform over another.

15. The second most important attribute of an eCommerce webpage is product ratings and reviews for 53% of shoppers while a short way to check-out is preferred by 50% of shoppers.

Improved mobile experience and a personalized experience are the least sought features by 13% of shoppers combined.

16. Insecure checkout and the mandatory website registration to make a purchase are the most common conversion optimization problems in the checkout process.

Among other eCommerce conversion rate optimization are displaying website navigation during the checkout process, losing the customer input when their submission causes an error, etc.

17. Three-quarters of online shoppers anticipate free shipping.

27% would make online purchases because they get free shipping, while 20% would choose the store that provides shipping at no cost.

18. $260 billion are recoverable through checkout optimizations.

An eCommerce website can gain a 35.26% increase in eCommerce conversion rate through better checkout design.

19. Increase your sales without paying a fortune for traffic by finding out how users interact with your website.

Find the features that confuse and repel them so that you can offer a better experience. Use more advertising methods, increase the website performance, and scale your business’s marketing actions to reach the optimization stars.

20. 9% of shoppers use voice technology to shop at least once a week.

Voice assistants powered by AI contribute to frictionless purchase journeys, and the number of companies to adopt voice technology is expected to soar.

21. Some 44% of Aussies are also more likely to purchase online if they could virtually ‘try before they buy’ using an augmented reality eCommerce mobile app.

In fact, 8 in 10 users said they were concerned about which size will fit them and the size variation between their brands.

22. Two-thirds of online shoppers want to buy products in their native language.

Out of the 3,000 surveyed international online shoppers, 59% avoid English-only websites, and 67% would prefer it if the website’s navigation and some content are translated into English.

23. The average value of an online order is $116.58, while the average retail conversion rate is 2.13%.

That leaves more than 95% of abandoned shopping carts and uninterested potential buyers combined.

24. Creating a customer journey mapis essential for companies to see their business from the customers’ standpoint.

It allows you to gain insights into common customer pain points and improve customer experience quality, ensuring consistency and seamless experience across all channels.

Shopping Cart Abandonment

25. Abandonment cart rate soars to 77.8% for mobile devices.

Tablet users desert their carts at a rate of 70%, while desktop/laptop experience around 67% abandonment rate. It’s not enough to be mobile-friendly anymore but being mobile-first is paramount.

26. According to shopping cart abandonment statistics for 2021, the online shopping experience for a staggering percentage of 58.6 online shoppers ended with cart abandonment.

Shoppers say they’ve abandoned their cart within the last three months because they were just browsing and weren’t ready to make a purchase.

27. Extra costs related to shipping, tax, and fees are the number one reason for digital shopping cart abandonment during checkout to almost half of Americans.

Declined credit cars and lack of payment methods are the least important features presented with a single-digit percentage.

28. Forcing a shopper to create an account on the eCommerce platform is the second reason for shopping cart abandonment online during checkout for twice as few consumers.

Slightly less than this proportion blames it on slow delivery, long & complicated check out process, lack of trust in the website and no up-front calculation of total cost.

29. Fashion retailer websites and travel websites experience high abandonment rates with 68.3% and 81.7%, respectively.

Shortening the form by offering only a few options or features to select from and providing a simple checkout process may well result in fewer dropouts.

30. For such a severe eCommerce problem, there is a shopping cart abandonment rate formula.

It’s one minus the total number of shoppers completing transactions divided by the total number of shoppers adding items to the cart.

31. The effects of shopping cart abandonment mirror poor user experience or a breakdown of sales funnels.

Reducing the abandonment of shopping carts would directly increase revenue and profits.

32. The most common way to recover abandoned shopping carts is through email recovery efforts.

Travel websites mark the highest email open rate of the shopping cart abandonment emails with just below 50%, but the fashion industry achieved the highest conversion rate.

Image source: Bolt

Shopping cart abandonment by industry

33. Despite being one of the most fluid market sectors, the finance sector suffers from an 83.6% cart abandonment rate.

34. The nonprofit sector is the second-highest cart abandonment rate, with 83.1%.

35. Travel carts are abandoned 81.7% of the time, which is the highest abandonment rate after finance and non-profit sectors.

36. The retail sector is at high risk, with 72.8% of abandoned carts.

37. While not as harmful compared to other market sectors, fashion eCommerce carts see a 68.3% abandonment rate.

38. Gaming is a bit safe in thin respect and sees a shopping cart abandonment rate of 64.2%

Social eCommerce Activities Worldwide

39. Global online shopping statistics found that as much as 43% of online shoppers research products online via social media.

40. Brands on social media have been discovered by 28% of internet users.

41. A fifth of the internet uses discover brands on social media based on recommendations.

42. 22 out of 100 users are likely to buy a product simply based on the number of likes it received.

43. Inserting a “buy” button increases the chances of purchasing by 12%.

44. Social-selling businesses in Australia close 38% of their sales via social media outlets, as stated on the Paypal mCommerce index.

45. 27% of consumers have purchased something of the social media channels within the last six months.

Wrap Up

Some of the key takeaways are that the overall revenue of eCommerce is increasing. Nearly half of online purchases are made through mobile, most consumers love innovative technology, and much of shopping cart abandonment is preventable. If If you can’t stop thinking about it, then go online and buy it.

FAQs

If your tight schedule forbids you from reading the whole article to find answers about the desired online shopping stats, have a glance at the FAQs.

What is an e-commerce conversion rate?

E-commerce conversion rate is the percentage, i.e., the ratio of transactions to sessions. Particularly, one transaction ratio to every ten sessions is called an eCommerce conversion rate of 10%.

What is the average website conversion rate?

Website conversion rates heavily depend on the industry and the business model. Overall, eCommerce conversion rates usually are meager and come in between 1.84% and 3.71%, whereas the average conversion rate across industries ranges between 2.35% and 5.31%.

How do you calculate the conversion rate?

Conversion rates are calculated by dividing the number of conversions by the number of total ad interactions and multiplying by 100 that can be tracked to a conversion during that particular period. In particular, if you managed to get 30 conversions from 500 interactions, your conversion rate is 6%.

What is a good eCommerce conversion rate?

Usually, average eCommerce conversion rates are meager and range between 1% and 2%. Supposed you’re taking every necessary step in providing the best and the most effective online eCommerce experience, you can still expect to win the sale around 2% of the time.

How to increase the conversion rate in eCommerce?

If you’re striving towards a higher conversion rate, you want more significant profit by increasing your website visitors’ conversion into sales. You can do so by finding out how users interact with your website, use more advertising methods, and scale your business’s marketing actions.

What percentage of eCommerce is mobile?

In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce. Around 49% of eCommerce sales were made via mobile in 2020.

What is mobile commerce in e-commerce?

Mobile commerce, also known as mCommerce or, uses portable electronic devices like mobile phones and tablets to make commercial transactions online. This includes paying utility bills, doing online shopping, doing online banking, etc. mCommerce is showing a rapid upward trend.

What is a cart abandonment rate?

A cart abandonment rate is the percentage of abandoned carts over a specific period. By saying ‘abandoned,’ we refer to the percentage of online shopping orders that didn’t convert into a purchase.

What is an abandoned cart email?

An abandoned cart email is seen as a notification of an incomplete online transaction. It has an informative purpose (in case you think your purchase is complete), reminding purpose (supposing you’ve forgotten to place the order), and encouraging sense (to provide a gentle push towards making payment).

Why is shopping cart abandonment a problem for retailers?

Retailers face the harsh truth behind the abandoned shopping cart, i.e., rejection of their business’s value proposition, lack of trust in their brand, low websites’ performance, etc. You need to reconsider the user experience and shine bright so that customers choose you rather than your competitors.